What is Closed-Loop Attribution?
Closed-Loop Attribution by GramIQ enables agri businesses to track every marketing interaction directly to actual sales outcomes.
From the moment a farmer engages with your campaign to the final purchase at the dealer level, GramIQ provides complete visibility into the entire journey—ensuring that every rupee spent on marketing is measurable.
With this system, brands no longer rely on assumptions. Instead, they get verified, data-backed proof of performance—right down to each product sold.
Every rupee tracked — right down to every seed sold.
Services offered
Campaign-to-Sales Tracking
Track farmer interactions from WhatsApp engagement to dealer-level purchase.
SKU-Level Sales Attribution
Measure performance at the product (SKU) level, not just campaign level.
Dealer Network Integration
Connect farmer leads directly with dealers and distributors, enabling seamless conversion tracking.
Verified Sales Data Collection
Capture actual sales data, eliminating guesswork and fake attribution.
Real-Time Performance Dashboard
Access live dashboards showing engagement, leads, conversions, and revenue impact.
Inventory & Demand Insights
Understand which products are moving faster and where demand is increasing.
Key Features & Benefits
✔ 100% Verified Sales
No assumptions—only actual, confirmed transactions.
✔ SKU-Level Transparency
Know exactly which product is selling and performing best.
✔ Zero Dealer Dependency
Track sales independently without relying solely on dealer reports.
✔ Faster Stock Movement
Better demand visibility leads to quicker inventory turnover.
✔ Full Funnel Visibility
See the complete journey from campaign → farmer → dealer → sale.
✔ Better ROI Measurement
Understand which campaigns are driving revenue and optimize accordingly.
Frequently Asked Questions
What is Closed-Loop Attribution in simple terms?
It means tracking the entire journey from farmer interaction to final product purchase, so you know what actually drives sales.
How is this different from traditional marketing tracking?
Traditional systems track clicks or impressions. GramIQ tracks real sales at the dealer level.
Can I track which product is selling the most?
Yes. You get SKU-level insights, showing exactly which products are performing best.
Do I need dealer input to track sales?
No. GramIQ reduces dependency by providing independent tracking and verification systems.
How does this help improve ROI?
By identifying what works and what doesn’t, you can optimize campaigns, reduce waste, and increase revenue.
Other Services
INDIA'S LEADING AI-POWERED FARM INTELLIGENCE PLATFORM
Turning verified farm-level data into precision marketing and predictive insights.
- GramIQ, Nagpur, India
- Call us: +91 99709 65262
- Mail: [email protected]
- Mon - Sat 09:00 AM To 07:00 PM